12 SEO Trends to Know

What is SEO? Search engine optimization is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in a purchase.

Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2022, allowing you to prepare your SEO strategy accordingly. Let's dive into the 12 SEO trends to watch for in 2022.

1. Artificial Intelligence Will Play a Larger Role in SEO

2. Voice Search Will Impact Search Queries

3. Mobile-Friendliness Will Impact Search Rankings

4. Content That Fulfills the Google EAT Principle Will Rank Higher

5. Long-Form Content Will Help Improve SERP

6. Featured Snippets Will Become More Prominent

7. Predictive Search Is Set to Improve

8. An Effective SEO Strategy Will Need to Include Video

9. Image Optimization Will Play a Larger Role in Search

10. There Will Be More Importance Placed on Semantically Related Keywords

11. Local Search Listings Will Play a Larger Role in SEO Strategies

12. Data and Analytics Should Become Your Priority If You Want to Remain Ahead in Rankings